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商品編號： HKU786 出版日期： 2008/08/19 作者姓名： Lee, Andrew;Chan, Gary;Subramanian, Venkat 商品類別： Other 商品規格： 23p 再版日期： 地域： Hong Kong 產業： Airlines 個案年度： -
商品敘述：
Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world''s first long-haul, low-cost carrier. The airline received approval to fly to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. It announced its acquisition of two Boeing 747-400s in March 2006 and planned to start its maiden service to London Gatwick in October 2006. Aspiring to bring the best features of both traditional and budget airlines together, the airline pioneered a business model that offered a world-class, long-haul product at an affordable price, but it was too early to tell if the airline would be successful.
涵蓋領域：
Models;Marketing strategy;Business models;Competitive advantage;Corporate strategy;Strategy
相關資料：
Case Teaching Note, (HKU787), 19p, by Andrew Lee, Gary Chan, Venkat Subramanian
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